After their SCL event, Jeff and Rebecca attended the UFC at Pepsi Center. From the front row Jeff noticed that across from him was Scott Durland on the other side of the arena sitting in the front row as well! Jeff quickly snapped a picture with his cellphone (right) and immediately sent it to Scott with a message stating “I know that look, we should talk Monday!” Durland responded quickly with, “Yes, we should!”
Jeff knew exactly what Scott was thinking about that night while at his first ever UFC event.
“This is very exciting, Sparta Combat League is thriving. This thing has unlimited potential, truly limiteless!” Scott spoke of the deal, and what ultimately sold him on it. It was Jeff Cisneros’s knowledge of the market and the product he has! “He really knows the numbers and facts of this business. Jeff and Becca’s work ethic is unparalleled! It didn’t hurt that Jeff was so damn persistent!”
Rumors were going around that SCL had other offers on the table, Jeff cleared that up. “Yes, we had a few other offers on the table. But in the end, Becca and I decided they were not the best for us. I really wanted the deal with Scott, he's been my mentor and role model for many years. At the time, possibly getting an opportunity to work with your mentor is a rare thing in the world of business! I've seen first-hand what Scott is capable of, he has built an empire!"
You can hear the passion in Cisneros’s voice, “I want that as well, together we believe that we will become the number one combat sports brand in the world!”
When we asked Jeff for some numbers on the deal he just smiled. “I wanted security for my girls and that’s what I got. But this deal will allow us to help more people in the community and that means the world to me!”
It has been quite a year for Sparta Combat League, there is no doubt the promotion is making giant moves in the industry! Landing a deal with Altitude Sports, also partnering with NBC and 9News, now the deal with Scott Durland and we are also hearing that this may include the acquisition of Cisneros’ supplement company, Spartan Labs!
Before we let Jeff go we had to ask him what advice he would give to others out there chasing their dreams just as he has for the last eight years. He wasted no time with his response, "Never Give Up! I have failed more times than I can ever count, but every time I got back up and went after it again! Let me serve as proof you can come from nothing and have anything you're willing to work for! Too often people turn around before the blessing happens. Keep going!"